Dashboard and Reporting

The Dashboard is where Delve transforms tracked coverage into measurable insights.

As articles are tracked and analyzed, their data becomes available throughout the Dashboard, allowing you to explore trends, measure performance, compare competitors, and uncover opportunities across your coverage.

Think of the Dashboard as your analytics workspace.

Here you can:

• Measure readership

• Compare competitors

• Analyze sentiment

• Monitor key messages

• Track topics and themes

• Build highly specific coverage views

• Generate reports from filtered datasets

• Share live dashboard views with stakeholders

Navigating the Dashboard

The Dashboard updates automatically as new coverage is tracked and analyzed.

You can adjust:

• Timeframes

• Competitors

• Publication lists

• Countries and regions

• Topics

• Key messages

• Sentiment

• Labels

• Media types

• And more

Any filters you apply update the Dashboard metrics in real time.

For example, you can create a view that only includes:

• Tier 1 publications

• Negative or somewhat negative sentiment

• Articles mentioning your CEO

• Coverage from a specific country

• Articles containing a particular key message

The Dashboard will instantly recalculate based on those criteria.

This allows you to investigate very specific questions without needing to export or manipulate data elsewhere.

Key Metrics

Readership

Readership estimates how many people have potentially seen your tracked coverage.

For example:

Instead of saying:

"We had 50 articles this month."

You can say:

"Our tracked coverage reached 32 million readers."

This helps quantify the impact of earned media.

Share of Voice

Share of Voice measures whether a competitor was mentioned in an article.

For example:

• Company A mentioned

• Company B mentioned

Both receive equal credit.

This provides a broad view of visibility within the competitive landscape.

Share of Mentions

Share of Mentions goes a step further.

Instead of measuring whether a competitor appeared, it measures how often they appeared.

For example:

• Company A mentioned 1 time

• Company B mentioned 9 times

Share of Voice:

• 50%

• 50%

Share of Mentions:

• 10%

• 90%

Neither metric is inherently better — they simply tell different stories.

Together they provide a fuller picture of competitive presence.

Key Message Readership

Key Message Readership combines two important concepts:

• Message pull-through

• Audience reach

Rather than simply measuring whether a message appeared, this metric measures how many people potentially saw coverage containing that message.

This allows communications teams to compare earned media performance against other measurable channels like paid, social, or content marketing.

Sharing Dashboards

Dashboards can be shared with stakeholders who don't have Delve access.

To share:

• Configure your filters

• Click Share

• Generate a unique URL

Recipients can:

• View the dashboard

• Toggle between metrics

• Switch between views like Share of Voice and Share of Mentions

They cannot modify the underlying filters.

Shared dashboards work particularly well on mobile and are commonly used as supplements to reports.

Creating Reports from Dashboard Views

Delve offers six report types designed for different communications workflows — from daily news monitoring to event recaps and long-term strategic analysis.

While all reports begin from the same place, each report is optimized for a different use case.

Once you've applied filters:

• Click Create Report

• Select a report type

• Choose how coverage should be displayed:

  • Short → Publication with headline + link only

  • Standard → Includes readership and author with article summary

  • Detailed → Includes full metadata, sentiment, topics, messages, quotes, etc.

• Click Create Report

You can also create reports from the tracker view based on the full range of filters that are available in Delve.

Reports typically generate in 1–2 minutes and open in a new tab, allowing you to continue working while they're processing.

Customizing Reports

When generating a report from the Dashboard, you can do more than simply choose a report type.

Delve gives you two powerful ways to customize report output before it's generated:

Report Perspective

By default, reports can be written from an internal perspective, using language such as "we, us, our".

This is often helpful for internal teams and client-facing communications work.

However, if you'd prefer a more neutral, third-party viewpoint, you can switch the report perspective to External.

External reports replace first-person language with the company name and present findings from a more objective perspective.

This is especially useful when:

• Sharing reports externally

• Presenting findings to stakeholders

• Creating competitive intelligence reports

• Building executive briefings

Report Context

Report Context allows you to provide additional instructions before generating a report.

Think of it as briefing Delve on what matters most before it begins writing.

For example, you might include guidance such as:

• Treat this as a Monday morning executive briefing

• Focus on competitive positioning versus a specific competitor

• Prioritize trust, enterprise adoption, or regulatory developments

• Highlight strategic risks and opportunities

• De-emphasize routine coverage unless it signals a larger trend

The more context you provide, the more tailored the report becomes.

This feature is particularly useful for:

• Executive updates

• Client reporting

• Campaign recaps

• Competitive analysis

• Board or leadership presentations

Why This Matters

Two users can generate reports from the exact same dataset and receive very different outputs depending on the context they provide.

For example:

A communications leader might want:

Focus on narrative shifts and message pull-through.

While an executive team might want:

Focus on strategic risks, competitive dynamics, and business impact.

Report Context helps Delve prioritize the information most relevant to your audience.

Choosing the Right Report

Scan Report

Think of Scan Reports as your daily briefing.

Scan Reports are designed to quickly surface the most important stories, developments, and narratives within a specific timeframe.

Best For

• Daily monitoring

• Executive briefings

• Morning news summaries

• Rapid situational awareness

What You'll See

A typical Scan Report includes:

• An overview of the current news cycle

• Key stories and developments

• Major headlines and themes

• Supporting coverage from additional outlets

Recap Report

Recap Reports help tell the story of a moment.

Rather than focusing on individual news events, Recap Reports identify broader narratives and summarize how coverage evolved during a launch, campaign, announcement, or event.

Best For

• Product launches

• Funding announcements

• Campaign recaps

• Event reporting

What You'll See

A typical Recap Report includes:

• Executive summary

• Key themes and narratives

• Pull-through of key messages

• Topic performance

• Notable quotes

• Coverage volume and performance metrics

Deep Dive Report

Deep Dive Reports are Delve's most comprehensive reporting format.

These reports are designed to uncover long-term trends, competitive shifts, sentiment changes, and strategic insights across larger coverage sets.

Best For

• Monthly reporting

• Quarterly business reviews

• Executive reporting

• Strategic communications planning

What You'll See

A typical Deep Dive Report includes:

• Executive summary

• Long-form narrative analysis

• Competitive landscape insights

• Sentiment analysis

• Theme performance

• Share of voice and share of mentions

• Key messages

• Strategic takeaways

Earnings Report

Earnings Reports are designed to help teams quickly understand how a company's earnings announcement was covered across the media landscape.

Whether you're reporting on your own company or monitoring a competitor, this report consolidates earnings-related coverage into a focused analysis.

Best For

• Quarterly earnings reporting

• Analyst and investor coverage reviews

• Competitor earnings monitoring

• Executive briefings

By default, Delve identifies earnings-related coverage using themes such as:

• Earnings Announcement

• Financial Results

You can also manually include articles by assigning them the Earnings Report article type.

What You'll See

A typical Earnings Report includes:

• Executive summary

• Key themes from earnings coverage

• Analyst and executive quotes

• Earnings-specific narratives

• Coverage highlights

• Competitor mentions (when applicable)

If you're analyzing a competitor's earnings coverage, Delve will also identify where your company was mentioned throughout the discussion.

Competitor Report

Competitor Reports help you understand how competitors are being covered, positioned, and discussed in the market.

These reports can be generated for a single competitor or as a comparison between two entities.

Best For

• Competitive intelligence

• Market positioning analysis

• Executive briefings

• Monitoring competitor announcements

• Strategic planning

Report Types

Competitor Reports support three different formats:

Single Competitor

Focuses on one competitor's coverage and positioning.

Competitor vs Competitor

Compares two competitors head-to-head.

Competitor vs Subject

Compares a competitor directly against your company.

What You'll See

Competitor Reports may include:

• Coverage comparisons

• Positioning contrasts

• Competitive dynamics

• Narrative analysis

• Key themes

• Key quotes

• Strategic implications

These reports provide a quick way to understand how competitors are performing without manually reviewing hundreds of articles.

Market Landscape Report

Market Landscape Reports provide a broader view of the conversations shaping your industry.

Rather than focusing on a single company, these reports analyze themes, trends, opportunities, and risks across your tracked coverage.

Best For

• Strategic planning

• Identifying emerging trends

• Proactive media strategy

• Market intelligence

• Executive and leadership reporting

How It Works

Market Landscape Reports look across your coverage set and identify:

• Emerging narratives

• Accelerating themes

• Coverage gaps

• White space opportunities

• Market risks

• Strategic recommendations

What You'll See

A typical Market Landscape Report includes:

Key Themes

Major topics driving discussion in your market and whether those narratives are accelerating or remaining stable.

Coverage Gaps

Areas receiving little attention that may represent opportunities for future storytelling.

Narrative Tensions

Competing viewpoints or debates occurring within coverage.

White Space Opportunities

Topics and narratives where organizations have an opportunity to establish leadership.

Emerging Risks

Potential challenges, reputation risks, or market shifts that warrant attention.

Recommended Actions

Strategic suggestions based on the themes and trends identified in the report.

Why It Matters

Market Landscape Reports are designed to answer questions like:

• What stories are shaping our industry?

• What opportunities are we missing?

• What risks are emerging?

• Where should we focus next?

Rather than summarizing coverage, these reports help teams identify where the conversation is heading.

FAQs

1. What's the difference between the Dashboard and Reports?

The Dashboard is where you explore, analyze, and filter coverage data. Reports are generated outputs based on that data. Think of the Dashboard as your analytics workspace and Reports as the deliverables you create from it.

2. Can I generate a report from a filtered Dashboard view?

Yes. Any filters applied in the Dashboard carry directly into report generation. This allows you to create reports based on a very specific subset of coverage.

3. What's the difference between Share of Voice and Share of Mentions?

Share of Voice measures whether a competitor appeared in an article.

Share of Mentions measures how frequently they appeared.

For example, if two competitors are both mentioned in an article, Share of Voice gives them equal credit. Share of Mentions reflects which competitor was discussed more heavily.

4. What is Key Message Readership?

Key Message Readership measures the total readership of articles where a specific key message was detected. It helps quantify how many people may have been exposed to your messaging.

5. What is Report Context?

Report Context allows you to provide additional instructions before generating a report. For example, you can tell Delve to:

• Focus on executive-level insights

• Prioritize competitive dynamics

• Highlight regulatory concerns

• Surface emerging risks

• Emphasize specific campaigns or announcements

The more context you provide, the more tailored the report becomes.

6. What is Report Perspective?

Report Perspective controls how the report is written. Internal Perspective may use language like "We, us, our." External Perspective uses the company name and presents findings from a more neutral, third-party point of view.

7. Does Report Context change the underlying data?

No. Report Context influences how the report is written and what information is emphasized. It does not change the coverage included in the report.

8. Can I share dashboards with people who don't have Delve access?

Yes. Shared dashboards generate a unique URL that can be viewed without a Delve account. Recipients can explore the dashboard and switch between certain views, but they cannot modify your filters.

9. Can I share reports with people who don't have Delve access?
Yes. Reports can be exported or copied into documents to share with stakeholders outside of Delve.

10. Which report type should I use?

A quick guide:

Scan Report

• Daily monitoring

• News briefings

• Executive updates

Recap Report

• Launches

• Campaigns

• Events

Deep Dive Report

• Monthly reporting

• Quarterly reviews

• Strategic analysis

Earnings Report

• Earnings announcements

• Investor and analyst coverage

Competitor Report

• Competitive intelligence

• Positioning analysis

Market Landscape Report

• Trend analysis

• Opportunity identification

• Strategic planning

11. Can I customize which articles appear in a report?

Yes. Filters applied in the Dashboard determine which articles are included. Certain report types, such as Earnings Reports, can also be influenced by article type classifications.

12. How long does report generation take?

Most reports are generated within 1–2 minutes, depending on the amount of coverage and complexity of the report.

13. Can I compare competitors directly in Delve?

Yes. The Dashboard allows you to toggle competitors on and off, compare Share of Voice and Share of Mentions, and generate dedicated Competitor Reports for deeper analysis.

14. Which Dashboard metric should I pay the most attention to?

There isn't a single "best" metric.

• Readership helps measure reach.

• Share of Voice helps measure visibility.

• Share of Mentions helps measure depth of discussion.

• Key Message Readership helps measure message penetration.

Together, these metrics provide a more complete picture of communications performance.