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Project Setup

Setting up your project correctly is one of the most important steps in Delve. It only takes a few minutes, but what you configure here directly impacts the coverage analysis and how Delve generates reports.

There are three main areas to pay attention to in Project Settings: your Project Title, your Subject, and your Competitors. The title is flexible. The subject and competitors directly shape your analysis — so it’s important to set them thoughtfully.

How to Access Project Settings

  • Click the gear icon in the top navigation (anywhere you see a gear icon in Delve, that’s your settings).

  • You’ll land in your Project Settings view.

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Understanding Project Title vs. Subject

Inside Project Settings, you’ll see two key fields:

  1. Project Title

    • This is the name displayed within Delve.

    • It only impacts what you see in the interface.

    • You can update this to whatever makes sense for your team (e.g., campaign name, client name, internal code name).

    • Changing the title does not impact analysis.

  2. Subject 

The Subject is what Delve uses for the analysis every time:

  • An article is tracked

  • A report is generated

This field provides core context for how coverage is interpreted and categorized.

Important: Changing the subject slightly will impact analysis going forward, which can affect how coverage is evaluated and summarized.

If you’re considering updating the Subject:

  • Pause before making changes.

  • Reach out to the Delve team so we can review the potential impact with you.

  1. Adding and Managing Competitors

You can also add competitors in Project Settings — and you can include as many as you’d like.

Here’s how to think about it:

  • Add your direct competitors.

  • Add smaller companies you want to keep an eye on.

  • Add aspirational competitors you benchmark against.

  • Add contemporaries in your space.

Don’t worry about adding “too many.” You can always filter later to create specific views — for example, if you only want to compare head-to-head with one competitor.

Important: Competitors Impact Analysis in Real Time

Whatever competitors are currently listed in your settings are what Delve uses for analysis when you track an article.

  • If you remove a competitor, they are immediately removed from all future analysis.

  • If you track an article while “ACME” is listed as a competitor, it will be included in that analysis.

  • If you then remove “ACME” and track another article, ACME will no longer be part of the analysis going forward.

In short: your live competitor list directly shapes your reporting at the moment coverage is tracked.

FAQS

1. Can I rename my project anytime?
Yes. The Project Title is purely organizational and won’t impact reporting or analysis.

2. What happens if I change the subject?
Changing the Subject can significantly alter how coverage is interpreted in reports. Always check with the Delve team before updating it.

3. How many competitors should I add?
Most brands track at least three, but there’s no strict limit. Add anyone you want to track — you can always filter views later to focus on specific comparisons.

4. If I add or remove a competitor, does it update all of my coverage?
No - Changes to settings apply to coverage you track in the future, but does not update historical data.

5. I’m not sure how to define my subject or competitor set — what should I do?
Reach out to the Delve team. We’re happy to help you structure your project settings to ensure the most accurate and useful analysis.

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